In this new trend of experience tourism, travel goes beyond the ordinary to become unforgettable memories, where every stay is a new adventure. In this trend, Airbnb has stood out with its “Icons” category, giving travelers the chance not only to stay in a destination, but to immerse themselves in iconic and cultural universes. Let’s explore some of these insane options that promise to turn every stay into a unique experience!
But what is Experience Tourism anyway?
In essence, experience tourism involves activities that offer travelers opportunities to connect more deeply with the destination they are visiting. This could mean learning a local skill, taking part in cultural activities, or even living like characters from films and series, as demonstrated by the themed accommodation offered by platforms such as Airbnb.
The rise of experiential tourism: a new way of traveling
Experience tourism has redefined the way people travel, breaking with traditional ways of exploring new destinations. Instead of focusing only on tourist attractions and famous sites, this niche of tourism emphasizes the authentic and immersive experience of local cultures, allowing travelers to create more meaningful and lasting memories.
- According to Allied Market Research, the global experience tourism market was valued at approximately US$91 billion in 2019 and is projected to reach around US$1.2 trillion by 2028, growing at an accelerated rate of 17.8% per year.
- Airbnb, one of the platforms that has popularized unique travel experiences, reported that its online experiences grew by more than 700% in 2020, demonstrating the growing demand for this type of tourism, even in times of travel restrictions due to the pandemic.
- According to a report by Phocuswright, 80% of global travelers say that seeking experiences is the main reason for their trips.
- Virtuoso, a network of luxury travel agencies, reported that sales of authentic and unique experiences now account for more than 40% of all luxury travel bookings.
Want to see in practice how experience tourism works and has attracted thousands of travelers around the world? Check it out now:
The most insane accommodations created by Airbnb
Live in Shrek’s Swamp
For fans of this charismatic ogre, Airbnb has done the extraordinary by making it possible to stay in the iconic Shrek’s Swamp. Imagine living like Shrek himself in an environment that faithfully mirrors the rustic and welcoming home of this beloved character. Surrounded by a natural landscape and the enchanting charm of the animated world, this is the perfect opportunity to disconnect from the real world and connect with the more fun side of ogre life.
Stay at the X-Mansion
Who hasn’t imagined themselves with superpowers? The chance to stay at Mansion X is here! Self-described as the home of the X-Men, this exclusive experience allows guests to explore settings that seem straight out of the comic books. It’s a chance to feel like a student at Professor Xavier’s famous school for gifted youngsters, in an immersive atmosphere that captures the essence of our favorite superheroes.
Take flight in the House of “Up”
Enter the magical and nostalgic universe of the movie “Up” by staying in the reimagining of Carl and Ellie’s iconic house. Imagine waking up surrounded by colorful balloons and living the exciting adventures of the most beloved couple in animation. This is an experience that promises to relive the romance and adventure of one of the most enchanting tales ever told, you’ll need to hold back the tears!
Play at Barbie’s House in Malibu
Hey Barbie! Hey Ken! Immerse yourself in the glamorous and vibrant world of Barbie by staying in Ken’s stylishly decorated Malibu house. This pop culture icon comes to life in an experience that reflects Ken’s unique and fascinating style, offering a colorful escape into a fantasy world where style is essential and the fun never ends.
Spend the Night at the Ferrari Museum
For aficionados of speed and cutting-edge engineering, the opportunity to spend the night at the Ferrari Museum is an unmissable treat. This immersive experience transports enthusiasts to the heart of motor racing, where history and innovation meet in glorious display. It’s an evening among iconic cars, where the Ferrari legacy is experienced in an intimate and exciting way.
Enjoy Ted Lasso’s Favorite Pub
One thing’s for sure, you can’t watch Ted Lasso and not become a fan! Staying in the famous pub frequented by the character is an invitation to experience the warm and authentic atmosphere that marked the series. Immerse yourself in the scenes that have become television icons while savoring the friendly atmosphere and unforgettably British moments that only an old-fashioned pub can offer. This is the perfect experience for those looking for a light and fun time. See more experiences like these: airbnb.com/icons.
Whether you’re living as your favorite characters or exploring unknown worlds, each stay is a story waiting to be told, full of iconic moments and lasting memories. It’s time to pack your bags and embark on this extraordinary journey of discovery! See also: 50 experiences everyone should have in life.
